Public Relations Students Must Be Able To:

Report, write and edit news stories for publication in newspapers

Operate a 35mm camera

Process, print and finish black and white photographs

Prepare copy for publication and package copy in proper design and layout

Understand theories, principles, practices and fundamentals of public relations

Develop and distribute news releases, newsletters and other in-house publications

Develop marketing, survey and research techniques as part of the public relations campaign

Develop approaches and strategies for solving public relations problems

Develop proficiency in the use of the internet in public relations practice

Use multi-platform approaches to reaching target audiences

Proficient in methods of entrepreneurship in the communication industry