COBA Guiding Principles

The Percy J. Vaughn, Jr. College of Business seeks to fulfill its mission through its commitment to the following:

Student Focus

COBA strives to engage and empower its students by creating opportunities for persons that otherwise might not pursue or have access to higher education. It focuses on serving students who desire smaller classes with a coaching approach to pedagogy.

Curriculum Focus

COBA awards undergraduate and graduate degrees.  The undergraduate programs offer selected specializations built on a foundation of general education and a broad business core with an emphasis on entrepreneurship and global business.  All programs stress the application of concepts and enhanced use of technology. 

The Master of Accountancy with Data and Analytics is part of a select 16-university initiative supported by KPMG. The newly launched Master of Business Administration is a one-year program with three tracks- General, Project Management, and ERP. Additional tracks will be added to the program.

Instructional and Research Focus

Instructional development and faculty intellectual contributions of applied scholarship are emphasized.  Faculty development, community service and involvement in professional organizations resulting in service to key stakeholders are stressed.

Community Focus

COBA outreach programs provide value-added services and learning opportunities that create strong relationships and alliances with local high schools, the greater Montgomery community; corporate, minority, and small business organizations; governmental agencies, and alumni partners.