CMM 320 Writing for Public Relations
MULTIMEDIA WRITING FOR PUBLIC RELATIONS(3). Addresses the need of the public relations professional to transform and translate general and specialized information to audiences using various devices. Focuses on the techniques, methods and procedures for preparing and writing public relations pieces for general audiences: news releases, broadcast news and features, advertising copy, speeches and scripts; and for specialized audiences: annual reports, newsletters and brochures, position papers, memos, reports and proposals.