CMM 460 Equinox Lab
This capstone course will provide students with an understanding of public relations’ business functions, and the important role played by symbiotic relationships between agencies and clients. Extensive real-life examples of successful agency-client partnerships will provide insights into key success factors for PR practitioners. For the primary capstone project, students will: (1) utilize the foundational client-agency knowledge obtained, (2) be trained via the Brand Squad NIL training course, and (3) select, recruit and partner with an existing ASU student-athlete to assist them with the creation of semester-length, NIL-related public relations, branding and social media strategy. Prerequisites: CMM 310, CMM 400, and CMM 405