FIN 325 Big Data Analysis
Big Data Analysis (3). Business data analytics provides an introduction to business intelligence and analytics, which include the use of data, statistical and quantitative analysis, exploratory and predictive models, and evidence-based methods to inform business decisions and actions.
The identification of data, variables, and relevant business questions-and the iteration of these throughout the decision-making process-to provide value to organizations is highlighted throughout the semester. The application of select data mining techniques to business decision-making situations is illustrated. Students actively participate in the delivery of this course through assignments, portfolio development, and projects. Prerequisite: MGT 202