CMM 475 Name, Image & Likeness (NIL): Public Relations and Branding Strategies for Student-Athletes
NAME, IMAGE, LIKENESS NIL PUBLIC RELATIONS AND BRANDING STRATEGIES FOR STUDENT ATHELETES (3). Whether you are a star student-athlete playing in a high-profile sport or a walk-on, there are now vast opportunities for using your name, image, and likeness (NIL) that are potentially lucrative. To take advantage of NIL opportunities, student-athletes need to focus on building their strong, positive, and engaging personal brands and overall public relations strategy. Student-athletes today can command attention from businesses, organizations, and individuals by flexing their influence, popularity, name, image, and likeness. This course will detail opportunities, public relations and integrated communication strategies, best practices, pitches, and how to capitalize on these new NIL opportunities while you are a student-athlete and beyond. Additionally, efforts will be made to bring qualified representatives from the legal profession as guest speakers to enhance the learning experience and outcomes.
Prerequisite
CMM 310 and
CMM 405 are foundational courses that will assist the student learner with understanding the concepts and applications to be taught in the proposed CMM 475 course.