MKT 321 Elements of Marketing
ELEMENTS OF MARKETING (3). A study of the activities in marketing and their influence on business policies. To acquaint the student with the nature and scope of modern marketing management and the direct marketing concept and to provide the student with concepts for consideration of consumer and industrial goods, distribution channels, sales
promotion and price legislation. This course is a prerequisite for all senior courses
in marketing. Prerequisites: CIS 205, ECO 252, MGT 204.