MKT 335 Direct Marketing Response
CREATING DIRECT MARKETING RESPONSE ADVERTISING AND PROMOTION (3). A study of promotion that considers the use of advertising and the advertising media, especially mass media, in the sale of goods and services. This involves the development of direct marketing offers and meshing benefits with customer¿s needs. Also involves selection of media and copy strategies to promote offers appropriately and efficiently to target markets. Prerequisites: MKT 321, PSY 251.