MKT 331 Global Marketing
GLOBAL MARKETING (3). The purpose of this course is to examine the specific issues involved in developing and executing marketing strategies on a global scale as opposed to a ¿domestic¿ scale. It is intended to give students a thorough understanding of global marketing strategies, including the fundamental trends underlying convergence of world markets, the pitfalls and challenges of entering another country, how to design a global marketing strategy, and how organization structure, management processes, culture, and people help to implement a global marketing strategy. This course will help students in achieving their career goals if they are working in - or with - companies that are active in the global marketplace, or if they are working in - or with - domestic (local) companies who face competitors who are globally active. Prerequisite: Junior Standing.