MKT 425 Hospitality Marketing
HOSPITALITY MARKETING (3). Hospitality Marketing investigates the principles and concepts in marketing hospitality and tourism domestically as-well-as internationally. It uses current marketing research and practical examples in the industry as well as economics, behavioral sciences and modern management theory. The focus is the application of marketing principles to both internal and external customers, relationship marketing to build customer satisfaction and loyalty, a marketing approach to human resources management, public relations as a marketing tool, and destination marketing as a component of the hospitality industry. Prerequisite: MGT 250, MGT 321, MGT 325, MGT 330, MGT 335, MGT 340, and MGT 400.